Is NYX trustworthy?

Here’s a deep-dive on whether NYX Professional Makeup is trustworthy — what it does well, what criticisms exist, and how to make a safer/wise choice.

✅ Strong Points: What Makes NYX Trustworthy

  1. Cruelty-Free Certification
    NYX claims, and is certified by PETA, to be cruelty-free. They say they do not test their products or ingredients on animals, and this applies under their ownership by L’Oréal. (NYX Cosmetics)

  2. Vegan Formulas Available
    They have a growing range of products labeled vegan (i.e. no animal-derived ingredients) and they clearly label those. (NYX Cosmetics)

  3. Inclusivity & Branding
    NYX emphasizes inclusivity in shade ranges, diverse marketing, and supports multiple communities. Their “no retouching” policy in their imagery is intended to build trust by showing real rather than heavily edited representations. (NYX Cosmetics)

  4. Good Price vs. Performance Ratio
    Many consumers feel NYX offers solid quality for what you pay, especially for makeup basics (eyeliners, lip products, eyeshadow). It often gets praise for pigmentation, variety, and being accessible. (Trustpilot)

⚠️ Known Criticisms & Weaknesses

  1. Quality Consistency Issues
    Some users report that certain product batches are dry, don’t perform like expected, or formula changes degrade previous quality. For example, some reviewers say NYX’s eyeliner or liquid lip colors sometimes don’t last or are dry. (Trustpilot)

  2. Customer Service Delays / Issues
    There are numerous consumer complaints about shipping delays, missing items, refunds or returns being hard to navigate, and poor communication from customer service. (Trustpilot)

  3. Color Matching / Shade Realism
    Some customers find that shades online or in promotional photos don’t always look the same in person or on their skin, especially under different lighting. This is fairly common in cosmetics, but it's a noted complaint for NYX. (Trustpilot)

  4. Parent Company Ownership Concerns
    Because NYX is owned by L’Oréal, some consumers worry about the ethics of supporting a large corporation that has been criticized in the past for non-cruelty-free practices or environmental concerns. Some see this as conflicting with NYX’s cruelty-free claims, though PETA has maintained that NYX itself remains cruelty-free. (PETA)

🔍 What to Check to Be More Sure

If you’re considering buying or trusting NYX (or any beauty brand), here are good practices:

  • Check the cruelty-free certification (e.g. PETA, Leaping Bunny) and whether the brand has clear policy on suppliers/testings.

  • Test in-store, or buy small/try-before-large, especially for shades/formulas you're picky about.

  • Read up-to-date reviews from people with skin tone / skin type similar to yours.

  • Look for manufacturing batch reviews (sometimes a specific batch is weak).

  • Check return/refund policies so if something doesn’t work, you’re not stuck.

🔎 On “nyxcollection.com”

You shared the link https://nyxcollection.com/. A few notes:

  • That is not the official NYX Professional Makeup site (NYX uses nyxcosmetics.com).

  • So, if purchasing via nyxcollection.com, double-check that it’s legitimate (authentic products, return/shipping policies, reviews). There are many similarly named sites or third-party retailers; some are completely legit, others less so.

🌿 My Verdict

Overall, yes, NYX is fairly trustworthy, especially given its cruelty-free stance, product variety, and generally reasonable value. But like many mass-market brands, it has trade-offs:

  • You might occasionally get a product that doesn’t live up to the hype.

  • Customer service isn’t perfect; experiences vary a lot.

  • Always verify when buying from non-official sources to avoid counterfeit or inferior goods.

If you want, I can compare NYX to a few other cruelty-free, mid-price brands (pros & cons) so you can decide if it’s the right fit for you.

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