What does NYX stand for?
The name NYX (pronounced “nix”) isn’t just a catchy brand title — it has a mythical meaning behind it.
NYX is named after the Greek Goddess of the Night, Nyx — a powerful and mysterious figure who symbolized beauty, confidence, and feminine strength. 🌌
💄 The Meaning Behind the Brand
When NYX Professional Makeup was founded in Los Angeles in 1999, the creators wanted a name that reflected:
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Bold beauty
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Empowerment
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Mystery and creativity
Just like the goddess herself, NYX represents fearless self-expression and the ability to shine in your own light — even in the dark. ✨
💕 Fun Fact
While the name comes from mythology, most people pronounce it “nix,” not by spelling out the letters (N-Y-X).
🛍️ Where Beauty Meets Self-Care
If you’re inspired by the confidence and empowerment NYX stands for, pair your beauty routine with some self-care:
👉 Nyx Collection – Portable Premium Massagers with Timing
Relax, recharge, and feel divine — just like the goddess herself. 🌸
✨ Final Thoughts
So, NYX stands for more than just makeup — it stands for night, power, and self-expression.
A brand that reminds every person to own their beauty confidently — day or night.