What is the #l makeup brand in the world?

There isn’t a single makeup brand that's universally acknowledged as the #1 brand worldwide—“best” depends a lot on what you mean (sales, brand value, popularity, innovation, etc.). But there are some strong contenders, depending on criteria. Here’s a breakdown:

🔍 Key Brands That Often Rank #1

  1. Chanel

    • In 2025, Brand Finance ranked Chanel as the most valuable cosmetics brand globally. (Branding in Asia)

    • Their strength is in luxury, prestige, strong reputation, and appeal in many markets. (Branding in Asia)

  2. L’Oréal

    • Frequently mentioned as one of the biggest in terms of revenue, global reach, and diverse brands under its umbrella. (Beauty Packaging)

    • They own many mass-market and prestige makeup brands. (Branding in Asia)

  3. MAC Cosmetics

    • A well-known brand among professionals and consumers; often cited among the top makeup brands globally. (Smudge Report)

  4. Maybelline

    • A strong mass-market brand under L’Oréal, frequently cited for its global presence and popularity in drugstore makeup. (Bru Times News)

✅ What “#1 Makeup Brand” Could Mean

Depending on what metric you use, “#1” can change:

  • Brand value / prestige → Chanel often top here. (Branding in Asia)

  • Sales / revenue → Likely L’Oréal or one of its big flagship brands. (Beauty Packaging)

  • Popularity on social media / trends → Brands like Fenty Beauty, Maybelline, MAC get strong followings. (Landys Chemist)

If you tell me which metric you meant (sales, popularity, prestige, etc.), I can pick out which brand is #1 just for that category. Want me to do that?

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