Who is the owner of NYX?

NYX Professional Makeup was founded in 1999 by Toni Ko, a Korean-American entrepreneur. She started the brand in her Los Angeles apartment with a simple mission: high-quality makeup at affordable prices.

💼 Sale to L’Oréal

In 2014, Toni Ko sold NYX to L’Oréal, the global beauty conglomerate, for $500 million.

  • Since then, NYX has been fully owned and operated under L’Oréal.

  • The brand continues to maintain its cruelty-free certification, wide shade ranges, and professional-quality reputation — even under corporate ownership.

🌟 Why It Matters

Being under L’Oréal means NYX:

  • Can expand globally with more retail presence

  • Accesses advanced cosmetic research and development

  • Retains its mid-range pricing and inclusive branding

Even though it’s part of a large corporation, NYX still markets itself as affordable, creative, and inclusive — staying true to its original spirit.

🛍️ Related Self-Care Inspiration

Pair your makeup routine with wellness tools like:
👉 Nyx Collection – Portable Premium Massagers with Timing

In short:

  • Founder: Toni Ko (1999)

  • Current Owner: L’Oréal (since 2014)

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