Why Isn’t “Masseuse” Used Anymore? The Shift in Massage Terminology

For many years, the word “masseuse” was commonly used to describe a woman who gives massages. However, in modern professional settings, the term has largely been replaced with “massage therapist.” This change wasn’t just about language trends—it reflects a deeper evolution in how massage therapy is viewed as a healthcare and wellness profession.

Let’s explore why “masseuse” fell out of favor, what replaced it, and what this shift means for the field.

1. The Historical Meaning of “Masseuse”

According to the Oxford English Dictionary, “masseuse” comes from the French word mass(e)use, meaning “female massager.” Its male equivalent was masseur. These terms were borrowed into English in the 19th century, when massage was considered more of a luxury or beauty treatment rather than a therapeutic practice.

However, as massage became more associated with healthcare, anatomy, and clinical practice, the word “masseuse” began to feel outdated—and even misleading.

2. The Problem with the Term “Masseuse”

Over time, “masseuse” took on inappropriate or sexualized connotations, especially in Western cultures. This was partly due to its use in contexts unrelated to legitimate therapy, such as in adult entertainment advertisements or unlicensed establishments.

Because of this, many professional organizations—including the American Massage Therapy Association (AMTA) and the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB)—discouraged its use. They emphasized the importance of calling practitioners “massage therapists” to highlight their training, ethics, and healthcare role.

According to Wikipedia’s entry on Massage, professional therapists must undergo accredited education and certification to safely and effectively perform bodywork, distinguishing them from unlicensed or informal practitioners.

3. What We Say Instead

Today, both male and female professionals are referred to as massage therapists or licensed massage therapists (LMTs).
Other appropriate titles include:

  • Bodywork therapist

  • Manual therapist

  • Massage practitioner

These terms emphasize skill, professionalism, and medical legitimacy, rather than gender.

4. The Modern Massage Industry

Massage therapy is now recognized by major health organizations as part of integrative medicine. It’s used to:

  • Relieve chronic pain

  • Reduce stress and anxiety

  • Improve circulation and flexibility

  • Support recovery after injury or surgery

Because of this scientific and medical recognition, terminology matters. Using “massage therapist” shows respect for the rigorous training, ethical standards, and wellness focus of the profession.

5. Why Language Matters

Language shapes perception. Using “masseuse” can unintentionally undermine professionalism or perpetuate outdated stereotypes. Meanwhile, “massage therapist” communicates credibility, expertise, and care.

As Healthline and other reputable health sites note, massage therapy today involves deep knowledge of anatomy, physiology, and clinical technique—a far cry from the unregulated past that “masseuse” once represented.

Final Thoughts

The term “masseuse” belongs to history, while “massage therapist” represents the modern, professional, and empowering reality of bodywork today.
It’s not just a linguistic shift—it’s a sign of respect for the science, skill, and healing power of massage therapy.

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